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Candy for Breakfast?

Posted by Ken Shenkman on Dec 13, 2023

Candy for Breakfast?

If I asked you to name two types of foods that people really love, undoubtedly candy and cereal would be near the top of list. It’s no wonder then that these two favorites can be combined to make unique and popular treats. Well, sometimes. 

Candy Cereal? It's Possible!

There is a notable true case of candy rearing its sweet head in actual cereal. Cereal history tells us that the marshmallow bits in Lucky Charms were developed when an employee of General Mills shaved some pieces of circus peanuts into his cereal. I guess he liked it, which is a lucky break for crunchy marshmallow lovers everywhere!

You’re probably familiar with the classic recipes that turn cereal into candy (think Rice Crispy treats), but did you know there are and have been several cereals based on candy? One well known example of these candy themed cereals is Reese’s Puffs (formerly known as Reese’s Peanut Butter Puffs). Based on the ever so popular Reese's Peanut Butter Cups, these puffy chocolate and peanut butter cereal balls have been a popular breakfast choice since 1994, making them one of the longest lasting candy based cereals. Other attempts have not lasted quite as long.

Candy Cereal on the Shelves Kellogg's Candy Corn Cereal

For Halloween 2008, Kellogg’s  produced a limited edition Candy Corn Corn Pops cereal which mixed regular Corn Pops and crazy, orange, candy corn-flavored Corn Pops. Not only was the cereal itself unique, it had a really weird yet compelling looking box.

Again in 2014, Halloween Post introduced a candy corn version of Pebbles cereal.

Pebbles Candy Corn Flavor

Possibly my favorite lost candy cereal concept and the only one I know of with its own “bring it back” Facebook page is Nerds cereal. Produced by Ralston in the mid-1980s, Nerds Cereal came in a box that, just like the candy, was divided into two halves. Each half contained a different flavor with two different varieties available: orange/cherry and strawberry/grape. If you really wanted the full split experience, they even made a Nerds bowl with a gate in the middle so you could separate the flavors. It was described by Ralston as being a "tiny tangy crunchy sweetened cereal". 

 Source: Mr. Breakfast

By  some reports its demise may have been that it tasted a bit too much like Nerds candy, which you can imagine might not go so well with milk.  Whatever the reason, the cereal did enjoy a bit of publicity while it lived, including an actual television commercial.

So as you can see, there is a strong history of candy & cereal crossovers with some unique variations. I for one would like to see new versions that maybe last a little longer most have so far. What kind of candy/cereal combination do you think should come out next? Leave a comment and let me know!


Thanks for Ann Smarty for help with the idea!

Updated December 13, 2023