Why are they called Swedish Fish? What is the actual flavor of them? Are they actually Swedish? So many questions surround this iconic candy, so it’s no wonder they’re one of the most iconic in the country. Apparently, these marine gummies were introduced in the 1950s by the Swedish candy company, Malaco, and were created as fish to honor one of the country’s main industries: the fishing industry. Interestingly, the official flavor of these sweets is supposed to be lingonberry, but I think we can all agree it tastes a bit more like cherry... Anywho, we at Bulk Candy Store have quite a large selection of your favorite candy fishies, so browse today to swim your way into candy happiness!